Italian bicycle sales
Italian bicycle production volume generally showed an upward trend between 2012 and 2021, but there was a sharp decline in 2022. Domestic supply is relatively stable, around 1.5 million vehicles per year, showing slight fluctuations. In 2022, due to the squeeze on more products during the epidemic, market supply will decline.
It can be roughly inferred from the fact that Italy's bicycle production volume is much greater than domestic supply that it relies on the export market and may currently face the challenge of reduced demand in the domestic market and international markets.
Affected by the epidemic, Italian bicycle sales increased significantly in 2020, and sales declined significantly from 2021 to 2023. The growth rate of electric bicycles was significantly faster than that of traditional bicycles from 2018 to 2022. However, due to the large number of user purchases during the epidemic, there was a brief decline in 2023.
This may indicate that consumers are increasingly inclined to purchase electric bicycles as environmental awareness increases and technology develops.
Italian bicycle import and export situation
The overall volume of Italian bicycle exports has fluctuated between 2012 and 2022, but the export volume is much higher than the import volume, which shows that the Italian bicycle industry is highly competitive in the international market and may rely on the export market.
In 2018 and 2022, export volumes declined significantly, possibly reflecting reduced demand in international markets or supply chain issues.
Italian bicycles are mainly imported from Portugal (about 22%), Romania (about 16%), Africa (about 12%) and other regions.
Italy's bicycle exports are mainly concentrated in France, other EU countries and Spain, which together account for nearly 70% of total exports. France is the country with the largest number of Italian bicycle exports. Germany and the United States are also important export markets, accounting for 10.20% and 5.50% respectively. Some other European countries such as Belgium, the Netherlands, Slovenia, etc. also have a certain share.
Generally speaking, Italian bicycles perform very well in the European market, and consumers in many countries have a high degree of recognition of Italian bicycle brands.
Italian bicycle sales by market segment
In the entire bicycle market, mountain bikes (MTB) ranked first with a share of 29%, followed by city/trekking and electric bikes (E-BIKE) with a share of 26% and 25% respectively. thereafter.
Overall, the Italian bicycle market has a wide range of demand for different types of bicycles, which provides bicycle manufacturers with diverse market opportunities.
In the electric bicycle market, E-city performs best in the Italian electric bicycle market, accounting for about 50%. As an emerging model, E-cargo needs more efforts to increase its market visibility.
In conclusion, the Italian bicycle industry is competitive in the international market and relies on the export market, mainly exporting to France, Spain and other European countries. The Italian bicycle market will decline significantly in 2022, which may reflect the impact of the epidemic on the supply chain and market demand.
